Executive MBA Class Visit (Chicago) / Marketing Management

Friday, January 9, 2026 at 1:00 PM until 2:30 PMCentral Standard Time UTC -06:00


Kellogg School of Management
Wieboldt Hall
339 E. Chicago Ave, Floor 2M, Suite 240
Chicago, IL 60611
United States

Portrait of Neal Roese, Faculty at the Kellogg School of Management

Neal Roese

Marketing
SC Johnson Chair in Global Marketing
Professor of Marketing
Professor of Psychology, Weinberg College of Arts & Sciences (Courtesy)


Marketing Management (MKTG-430-0)
This course provides students with the social science tools needed to solve organizational problems and influence the actions of individuals, groups and organizations. It prepares managers to understand how to best organize and motivate the human capital of the firm, manage social networks and alliances, and execute strategic change. This is accomplished through knowledge of competitive decision making, reward system design, team building, strategic negotiation, political dynamics, corporate culture and strategic organizational design.
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