Executive MBA Class Visit (Miami) | Marketing Analytics

Step inside the Kellogg experience by joining an Executive MBA class alongside current students and see our interactive classroom environment in action. While you’re on campus, you can also enjoy lunch with students and explore the Miami Campus on a guided tour.

Eric T. Anderson

Marketing
Polk Bros. Chair in Retailing
Professor of Marketing

Marketing Analytics
Data is being generated in new forms, volumes, and speeds and a clear framework for assessing and communicating its value is necessary. In this course, students will address analytics as a leadership problem and how to improve organizational performance with the right data.