Friday, April 11, 2025 at 1:00 PM until 2:30 PMEastern Daylight Time UTC -04:00
Kellogg School of Management95 Merrick WayCoral Gables, FL 33134United States
Eric T. Anderson Marketing Polk Bros. Chair in Retailing Professor of MarketingMarketing Analytics Data is being generated in new forms, volumes, and speeds and a clear framework for assessing and communicating its value is necessary. In this course, students will address analytics as a leadership problem and how to improve organizational performance with the right data.
Registration is no longer available because the registration deadline has passed.