Executive MBA Class Visit (Miami) | Marketing Analytics

Friday, April 11, 2025 at 1:00 PM until 2:30 PMEastern Daylight Time UTC -04:00


Kellogg School of Management
95 Merrick Way
Coral Gables, FL 33134
United States

Eric T. Anderson

Marketing

Polk Bros. Chair in Retailing
Professor of Marketing

Marketing Analytics
Data is being generated in new forms, volumes, and speeds and a clear framework for assessing and communicating its value is necessary. In this course, students will address analytics as a leadership problem and how to improve organizational performance with the right data.

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