Class Visit: Intellectual Capital Management

Experience Kellogg’s Evening & Weekend MBA program by sitting in on a real class with our students. Kick off your visit at Kellogg Table, where you’ll meet your student host and grab a quick bite before heading into class.

Intellectual Capital Management, Prof. James Gerard Conley

This course addresses the strategic question "How do innovators own and leverage what they build?" The topic is important for professionals who seek to build a difference that makes a difference in the marketplace. The course follows a "lifecycle" approach to the management of ideas and intellectual capital covering the creation and codification of the asset in the form of property (IP), valuation, and leveraging of same into markets for growth.