Executive MBA Class Visit (Chicago) | Marketing Strategy

Step inside the Kellogg experience by joining an Executive MBA class alongside current students and see our interactive classroom environment in action. While you’re on campus, you can also enjoy lunch with students and explore Wieboldt Hall on a guided tour.

Alexander Chernev

Marketing
Professor of Marketing

Marketing Strategy 
The goal of this course is to enhance your knowledge of marketing strategy. Specifically, this course aims to introduce the key elements of marketing strategy, provide a sound framework for problem analysis and action planning, and sharpen your leadership, analytical, and communication skills.