Class Visit - Business Strategy

Experience Kellogg’s Evening & Weekend MBA program by sitting in on a real class with our students. Kick off your visit at Kellogg Table, where you’ll meet your student host and grab a quick bite before heading into class.

Business Strategy, Prof. Jeroen Swinkels

Strategy is the set of objectives, policies and resource commitments that collectively determine how a business positions itself to create wealth for its owners. This course introduces students to principles and conceptual frameworks for evaluating and formulating business strategy. Topics include the boundaries of the firm, the analysis of industry economics, strategic positioning and competitive advantage, and the role of resources and capabilities in shaping and sustaining competitive advantages.